Decorative Coating "Samana"

"Samana" is a natural, eco-friendly decorative coating inspired by ancient earthen construction—specifically the traditional saman technique of mixing clay, straw, and sand. It authentically replicates the warm, earthy texture of hand-built walls: slightly rough to the touch, embedded with visible organic fibers, and rich in subtle tonal variation—from ochre-beige and terracotta to ash-gray and soft graphite. The surface feels alive: matte, breathable, and imbued with the quiet warmth of artisanal craftsmanship.

Perfect for interiors rooted in authenticity and connection to nature—eco-style, Provence, Scandinavian country, architectural minimalism, and biophilic design—"Samana" integrates beautifully into bedrooms, living rooms, kitchens, studies, as well as wellness and hospitality spaces like cafés, spas, yoga studios, boutiques, and countryside retreats.

Fully customizable via the NCS color system, it adapts seamlessly from traditional earth tones to contemporary neutrals or deep saturated hues—all while preserving its signature organic texture and tactile depth.

Despite its rustic appearance, the material is highly durable: suitable for both interior and exterior applications and resistant to damp cleaning, ensuring long-term performance without compromising its natural character.

Applied with a roller, brush, trowel, spatula, and soft bristle brush, the handcrafted technique creates an irregular, expressive surface—complete with gentle tool marks, soft gradients, and the unmistakable soul of a true clay wall.

"Samana" is more than a finish—it’s a return to origins: the warmth of earth, the honesty of handmade tradition, and the quiet rhythm of nature captured in every layer. For those who seek interiors with soul, heritage, and deep respect for the natural world.